Corporate blogs: From fad to tool

Apparently, more than 11 percent of Fortune 500 companies now have corporate blogs.

According to Workforce Management, the period of "we’ve got to do this tool" has ended with corporate blogs going mainstream because companies are realizing this is a tool that has utility.

For a discussion of what 'utility' is in this sense and some of the downsides associated with managing corporate image through blogs, see Chief Blogging Officer Title Catching On With Corporations for more details.

2 comments:

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