
The main thing is bloggers have legitimate interests (such as free speech and the right to be politically active) that almost certainly conflict with the interests of employers, governments, media corporations, etc. Not forgetting that the interests of one blogging group may conflict with the interests of another blogging group. Although it may be premature to suggest that bloggers either need to, or are about to unionise, the conditions for seeking collective representation are certainly there.
Up-date (14/11/05). I've been informed of two organizations that are aimed at protecting bloggers' interests - Commitee to protect bloggers and BlocPac: Waging politics online.
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