According to a report by Forrester, "social computing" (blogs and RSS as far as I'm concerned) grew dramatically between August 2004 and July 2005.
You can access the report here - Social Computing Takes A Step Forward (Charlene Li and others), but at $249.00 for two pages I doubt whether they'll sell many. The executive summary says quite a bit and is reproduced below:
You can access the report here - Social Computing Takes A Step Forward (Charlene Li and others), but at $249.00 for two pages I doubt whether they'll sell many. The executive summary says quite a bit and is reproduced below:
Between August 2004 and July 2005, social computing tools like blogs and Really Simple Syndication (RSS) grew dramatically across the board. Consumers regularly use blogs twice as much as they did last year, with 10% now reading them at least once a week. RSS feeds are more popular today than blogs were in 2004. Web sites and media feeds are gaining more attention, especially among youth, and marketers should take notice.
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