Extreme mystery shopping

No, it's not a new extreme sport!

An article courtesy of BBC News: Business looks at the life of Colin Shaw who is said to represent a "new breed of mystery shopper".

What's supposedly new is that the extreme mystery shopper goes to great lengths to give chief executives and boards of directors an insight into what is happening on their shop or call centre floor.

The techniques used by an extreme mystery shopper include tie pin camera and hidden microphone.

The article itself - Mystery shopper takes it to extreme (Julian Knight) - is all about what businesses can learn from a customer's perspective, yet there seems to be little regard of the ethical dimension of literally spying on workers.

3 comments:

cilen said...

yes thats main trouble
the spying of workers

thanks

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