Emerging blogging practices in organizations

I just came across a rather interesting in-depth case study research paper that is based on employee blogging at Microsoft.

It charts the development of employee blogging since its inception several years ago.

The abstract is as follows:

Editors, email, and instant messaging were first widely used by students who later brought knowledge of their uses and effective practices into workplaces.

Weblogs may make such a transition more quickly. We present a study of emergent blogging practices in a corporate setting.

We attended meetings, read email, documents, and Weblogs, and interviewed 38 people loggers, infrastructure administrators, attorneys, public relations specialists, and executives.

We found an experimental, rapidly-evolving terrain marked by growing sophistication about balancing personal, team, and corporate incentives and issues.

See how employee blogs work for Microsoft by downloading Lilia Efimova and Johnathan Grudin's paper - Crossing Boundaries: A Case Study of Employee Blogging - here.

Of similar interest is a newspaper article written about employee blogs by Marley Obi of the Scotsman - Employers bring blogs in from dark.

So is a book on virtual teamworking initiatives and blogs, wikis, etc. that I spotted on Amazon the other day.

1 comment:

Anonymous said...

On the subject of organizational blogging, thought you should check out the new blog launched by Manpower's chief legal officer at www.manpowerblogs.com called The Manpower Employment Blawg - Everything You Ever Wanted to Know About Employment Law (But Didn't Want to Pay a Lawyer to Ask). The video contest where the chief legal officer dresses up like Elvis http://manpowerblogs.com/2007/08/20/test-sticky/ is hilarious.