Walmart starts blogging

Thanks to the wonder of news alerts I have fairly easy access to stories on blogs from around the world.

This morning I got a story delivered to my inbox, from The New York Times, about Walmart letting some employees blog on work time.

The NYT describes this new development as:

The result is an intensely personal window into the lives, preferences and quirks of the powerful tastemakers at Wal-Mart, the nation’s largest retailer, who have spent years shielded from public view.

This, apparently, isn't the first time that Walmart has 'plunged' into the blogosphere in this fashion (details in the article).

Instead, it seems, Walmart are only allowing limited and a particular type of employee to blog - merchandise managers.

Still, it's an interesting development, and if Walmart see success in this, you can bet your last dollar that many other will follow soon.

Go see Wal-Mart Tastemakers Write Unfiltered Blog by Michael Barbaro for more details.

3 comments:

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Sharlotte said...

Your blog seems to be very interesting. Personally I like Walmart. I may find everything I need there. Much about Walmart one can find on www.pissedconsumer.com. Especially consumer reports on the quality of goods and services. The store is wonderful but the customer service is awful. And the problem can not be fixed in any way. No one listens to the voice of the consumers.

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