Trade unions find new uses for Web 2.0 communication technology

I've been meaning to post some really interesting stuff picked up on by the Union Renewal Blog.

One is about trade unions launching a social networking site "to bring young workers into contact with each other and to help them exchange information and experiences".

The ventures comes from the Netherlands - see here for more information.

The other involves a rather new and novel way of protesting against an employer.

The strategy involves 'flash mobbing' a department store that is at the centre of a industrial relations dispute.

The action involved people descending on the store in droves and spending lots of time at the checkout, causing long waiting lines, only to decide not to purchase their article after all.

The flash mob incident happened in Stuttgart and involved around 100 people.

It could catch on!

See here for more details.

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