T(w)itter ye not - the perils of micro-blogging

Not an original title, I know!

It seems that even 'micro-blogging' can get you into trouble these days as the following details make clear:

This particular Twitter posting came back to bite the agency person from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) people.

Not only did an employee find it, they were totally offended by it and responded to the agency person.

The kicker is that they copied the FedEx Coporate Vice President, Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum.

Mr. Andrews, the Ketchum presenter, did not take into account that many FedExers are native Memphians and are feircely defensive of their city and their company.

For more details (and a copy of the Twitter posting in question) see Be careful what you post (courtesy of Peter Shankman).

Thanks for this, John!

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