Web 2.0 and Human Resource Management

A new report launched today by the Chartered Institute of Personnel and Development (CIPD) finds that HR is failing to take advantage of many opportunities presented by Web 2.0 technology.

Web 2.0 and Human Resource Management: ‘Groundswell’ or hype?, which aims to inform on the latest thinking as well as outline good practice strategy development for the so-called V(irtual) Generation, suggests that the potential benefits of this technology are being overlooked because of fears about employee misbehaviour and a reluctance to lose control over its use.

By failing to take advantage, however, it warns that HR will lose out on the possibility of playing an important role in guiding Web 2.0’s adoption to improve business performance.

The report lays out a systems framework to help HR professionals think about how web-based content in the form of text, videos, opinions and other applications can be transferred, through new Web 2.0 social media technologies, into important HR outputs.

Buy it here when it is published (9/3/09).