Web 2.0 and innovation in the workplace

I probably should have mentioned a further (and more substantial) article from the same edition of People Management magazine yesterday.

This one looks at the capacity of social networking tools for fuelling innovation in the workplace.

Again, the article takes a strengths and problems approach.

Some more details first of all:

In this crisis, it is not immediately obvious what contribution Facebook, the social networking website, might make – except as a place for friends to share tales of woe.

But, as we argue in our report,
Network citizens [available via link to download for free], networks are creating new opportunities for innovation, for business development and for maintaining relationships between the most talented people.

So, what is so important about such networks?

- an evolution in how we communicate and collaborate
- networks are to the way organisations and the economy work
- they map and extend formal human networks

For far more details (including a discussion of pros, cons, how to, etc.) see Mend the gap by Peter Bradwell and Richard Reeves (this article may not be available to non-subscriber two weeks after publication).

4 comments:

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Imee said...

Web 2.0 has really helped me out. Networking my sites online has done wonders for my business, I'm starting to think it's more reliable than personal marketing (at least for me).

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