Trade union Twitter survey findings

As previously posted on this blog, LabourStart is looking at how trade unions can make use of Twitter.

The findings have now been published.

Key points:

A small but growing number of trade unionists use Twitter, though few are intensive users.

Only a tiny number use Twitter for trade union purposes.

Re-tweeting, the Twitter equivalent of forwarding an email, is not widely used.

Of all the other social networks, only Facebook is widely used and giant sites like MySpace and Bebo are off union members's radar.

Unions that do use Twitter are probably not very good at communicating this fact to members, as most did not know if their unions used Twitter.

Finally, there are considerable differences of opinion among union members online as to the value of Twitter.

Click here for more details.

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