Managing corporate image through Twitter and Wikipedia

It's been a while since I last posted on here.
 
An article in The Guardian grabbed me today: MP demands apology after abusive tweets are traced to Wonga employee (Mike Deri Smith and Mark King).
 
Some details:
 
The MP and anti-payday loans campaigner Stella Creasy has demanded an apology from the online lender Wonga after a Guardian investigation uncovered evidence that an employee of the firm has been using an anonymous Twitter account to publicly attack her, calling her mentally unstable.
 
Wonga's slogan and adverts promise "straight talking money", but company computers appear to have been used to post anonymous comments on blogs critical of its practices and there is evidence that a second Wonga employee has deleted criticism from its Wikipedia page...

3 comments:

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