Social media and employee voice

This report examines the extent to which employers are making use of social media to promote and access employee voice.
 
Social media describes online platforms that allow for user-generated content, interaction and collaboration.
 
It is a relatively new phenomenon, linked to the emergence of ‘web 2.0’ and the move from a static to an interactive internet.
 
This report is largely focused on enterprise social networks.
 
These have the common features of other social media platforms, but they are closed and exclusive, with membership restricted to an individual organisation...
 
For more information see Going digital? Harnessing social media for employee voice (Joe Dromey, ACAS).

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Use of social media is largely focused externally on marketing and engaging with customers. Fewer employers – only around one in six – use an enterprise social network internally to engage with employees and promote employee voice.
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