The virtual protest conducted towards IBM Italy, by the RSU, won an award from Forum Netxplorateur awards last week.Details include:
"IBM employee members of the trade union RSU, supported by the federation UNI, called a one-day strike by their avatars in the virtual world Second Life.
The aim was to protest against IBM's intention to drop performance bonuses. The resulting talks led to the bonuses being reinstated.
Takes labour-management relations into the digital age."
For more details see a blog post at the UNI Communicators' Forum.
If you haven't heard of the RSU virtual protest then see these previous posts from my blog:
A new dimension to industrial action?
Virtual demonstrations
Evaluating the virtual picket line
A second life for trade unions?
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