The rise of employee blogs

I came across a business website the other day called Intelliseek who have available a number of 'white papers' for downloading. Two refer directly to blogging:

How real people are finally being heard - the main premise is that blogging, in a very short period of time, has drastically altered the landscape and challenged traditional tenets about the control of messaging, the media, the government, marketers and company stakeholders.

Taking from the inside out: The rise of employee bloggers - obviously this paper is of great interest to me, but it should make compulsory reading for anyone who blogs about their work, whether they are encouraged to or not by their employer.

Both, to me anyway, are based around how organizations can wrestle back a degree of control from bloggers, which I find quite sad, but it keeps helps people pay the mortgage and their holidays. Once blogs are institutionalised and commercialised their days are numbered.

Also see: Managing employee blogging by Employee Thinking

If you are nervous about blogging about your work and fear being caught one day then you want to follow this link to get an idea about how employers can monitor blogs that mentions their companies: Crossroads dispatches - Business Blogging: Staying on Top of the Buzz. A blooger with half-a-brain would not use the name of their employers unless they are seriously aggrieved with them in some way.

Vloggers get political in Norway - A video-blogger from Bergen in Norway is turning his camcorder on politicians, ahead of Norwegian parliamentary elections on Monday. See DLTQ.


Christopher Hannegan said...

I'm the author of the white paper "talking from the inside out: the rise of employee bloggers." Thanks for the mention, although I wanted to add my perspective that my POV is not that companies need to wrest control from employee bloggers, but rather they need to understand the power of it and encourage it in ways that will ultimately benefit their corporate reputation.

For some organizations, that means putting policies or guidelines into place that help bloggers keep themselves and their companies out of trouble...

James said...

Fair point. I went over the top with my summary, although I do get the sense that employers' main interest in blogs is to monitor and do their best to control this medium to suit their own ends rather than of their employees. I believe that employers make personnel policies to protect the company first and the employee second. I also forget to mention that 'employee blogs' are those encouraged by employers (e.g. IBm, Google and Sun Microsystems) - quite a different phenomenon from blogs that are started by workers without consulting their employer.