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The main aim of the article appears to be in suggesting that despite widespread renaming of call centres as "contact centres", they remain tough places to work. The main feature of call centre work continues to be low pay, strict time keeping, intense monitoring of employees, stressful work, low-trust from management, boring and repitive work, strict target call times, high labour turnover and demoralised staff. It appears to be no coincidence that call centre styles of employment and work organziation took off at a time when organized labour was on the run from hostile governments and intense lobbying from business affiliations. In effect, despite a wide acceptance that call centre work is generally demeaning and some evidence of union activity in the call centre sector, there appears little collective will in the direction of employers to put the stops on a clear example of a viscous circle. Overall, the call centre sector is an obvious example of what is often termed as the "race to the bottom-line" approach to managing the employment relationship.
What caught my eye from the article is a part of being monitored so intensely is that the pressure to perform and remain appealing to the employer is constant - the analogy given is of a never ending job interview. People who who have the opportunity to earn large amounts of money or command a high degree of job autonomy may accept such an approach, but is it really fair to expect extraordinary levels of output and such low levels of personal space for a pittance of a wage? Well, British call centre employers clearly appear to think that it is reasonable and worringly it's increasingly being seen as the norm.
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