The rise of individualism

An article that caught me eye whilst browsing through a copy of last week's Sunday Times looks at whether quality of life in Britain is best improved by:

a) Looking after the community's interests rather than your own, or;

b) Looking after ourselves, which ultimately raises standards.

In brief, recent research by the Henley Centre, shows that for the first in 10 years a majority now believes the quality of life in Britain is best improved by putting the individual first (52 per cent compared to 30 per cent when Labour elected in 1997).

A particularly interesting statistic is that the less fortunate in the UK are more likely to believe in individualism than those more fortunate.

This is not specifically a work-related matter, yet attitudes towards collectivism or individualism certainly sets the tone for employment relations matters.

Trade unions, for example, should be particulary concerned by trends in societal attitudes, and perhaps, just as much, in where the impetus for individualism and collectivism ultimately comes from.

For more details see Generation Y speaks: it’s all me, me, me (Robert Booth).

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