The realities of work and new forms of web-based communication technology
Health employer uses YouTube for recruitment
The video promoting vacancies in NHS Highland's cancer treatment services is the first in a series the board plans to produce to attract new employees.
In the six-minute film, workers seek to dismiss misconceptions about the Highlands...
See NHS Highland uses YouTube in bid to new recruit staff (BBC News) for more details.
Promoting trade unionism through video sharing
The TUC recently launched an appeal for individuals to make a short video, to be aired via YouTube and to appeal to the YouTube generation, that promotes the role trade unions play in the world today.Some brief details:
Welcome to the 60 Second Challenge
Your challenge is to make a short advert for the TUC for YouTube that helps to illustrate the positive role that trade unions play in the world of work/society.
It should be aimed at those who have little or no knowledge of trade unions.
The ad should display a positive message that encourages people to either join or to get involved with trade unions.
All the details are available by clicking here.
Marx is back?
His worked is being re-visited mainly as a critique of contemporary capitalism rather than as an ideology in itself.
You Tube as a trade union bargaining tool
The Public and Commercial Services trade union has taken its pay campaign against the UK to the Web 2.0 domain - You Tube to be precise.
The video speaks for itself, but further information of the campaign can be accessed here.
A fresh take on job (in)security
It's also very funny.
Strikers use YouTube
An article on the BBC News website (Entertainment) has several YouTube videos embedded in the story.
The videos are believed to cover:
- a mock news bulletin from a New York picket line
- what striking writers are doing to make ends meet - activities that range from flipping burgers to male prostitution
- a strike-breaking member of the Writers Guild of America (WGA) is accosted in a coffee house by two members of the non-existent "Writers Guild Police".
Further analysis in the article suggests what purpose the messages serve for the strikers, i.e. a new and creative way of communicating a sense of grievance to anyone who is willing to listen:
So what are the studios and producers themselves saying? Not much. Nothing at all, in fact.
No doubt they would be happy to answer the strikers' claims with viral videos of their own - if, of course, they had anyone to write them.
In fact, it is the writers themselves who are putting their point of view across - in as satirical a fashion as possible, naturally.
For more details and to see a selection of the protest videos see Striking US writers get creative by Neil Smith.
Postal workers make creative use of YouTube in dispute
Posting my new discussion paper on-line the other day led to an email be Johninnit letting me know about some videos by postal workers, posted on YouTube, that relate to their ongoing dispute with management over working arrangements.
The videos include a postie parody of Royal Mail managers through songs that include 500 miles (Proclaimers), Hey, hey we're the posties (Monkeys), and Another brick in the wall (Pink Floyd).
You should be able to just click on the image and see one of the videos.
If not click here to view it and the other videos too.
Supermarket workers upload pranks to YouTube
It could also be a way of undermining management.
The difference with the Internet is that fun or subversion can now be viewed and taken beyond a close network of friends and colleagues.
See the full range of videos here.