BBC podcast about blogging

Blogging was a subject tackled by Radio 4's In Business programme last week. An outline of the programme - "Tangled Web" - follows:

Six years after the dot-com bubble burst companies are falling over themselves to get involved with the next big thing on the internet.

They call it Web 2.0. It's transforming the internet into a powerful new communications medium and it's leaching power away from the old information providers in the press and broadcasting and handing it to a new democracy of bloggers and communicators now numbered in millions.

Peter Day asks where it's all leading to and how established businesses will cope with this vital change in the media landscape.

It's well worth listening to and of particular note is the interviewing of Thomas Mahon from English Cut. The podcast is available until Thursday (22nd June).

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